The impact of integrated relationship marketing on customer lifetime value: An evaluation of a tech startup in Kano
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study:
Integrated relationship marketing merges various customer engagement strategies to build stronger, long-term bonds, ultimately influencing customer lifetime value (CLV). In Kano, tech startups are increasingly leveraging integrated relationship marketing approaches to enhance customer interactions through personalized communications, social media engagement, and tailored service experiences (Ibrahim, 2024). By creating cohesive marketing strategies that align with individual customer needs, these startups aim to boost satisfaction and drive repeat business. The integration of online and offline relationship-building efforts enables startups to track customer behavior, optimize marketing campaigns, and improve the overall customer experience. This holistic approach not only increases immediate sales but also extends the duration and profitability of customer relationships. The competitive nature of the tech startup environment in Kano necessitates the adoption of innovative relationship marketing strategies that directly impact CLV. This study evaluates the effect of integrated relationship marketing on customer lifetime value by analyzing customer engagement data, repeat purchase patterns, and overall revenue contributions. The research seeks to provide actionable insights into how integrated marketing efforts can be optimized to maximize CLV and drive sustainable growth (Chinwe, 2023).
Statement of the Problem
Although integrated relationship marketing is increasingly recognized as vital for enhancing customer lifetime value, tech startups in Kano often struggle to quantify its impact. The absence of standardized metrics to measure the long-term effects of relationship marketing complicates efforts to optimize these strategies. Without clear data on how integrated marketing influences CLV, startups may face challenges in justifying further investments and refining their customer engagement approaches. This gap in understanding hampers the ability to develop targeted marketing strategies that maximize profitability and customer retention. The study addresses the need for a systematic evaluation of the effect of integrated relationship marketing on customer lifetime value, providing empirical evidence to guide strategic decisions (Ibrahim, 2024).
Objectives of the Study
To evaluate the impact of integrated relationship marketing on customer lifetime value.
To identify key integrated marketing strategies that drive long-term customer profitability.
To recommend improvements for optimizing relationship marketing efforts in tech startups.
Research Questions
How does integrated relationship marketing affect customer lifetime value in tech startups?
Which relationship marketing strategies most significantly influence CLV?
What adjustments can be made to improve integrated marketing effectiveness?
Significance of the Study
This study provides essential insights into the role of integrated relationship marketing in enhancing customer lifetime value. The findings will enable tech startups in Kano to optimize their marketing strategies, improve customer retention, and boost overall profitability. By establishing clear correlations between integrated marketing efforts and CLV, the research supports data-driven decision-making and strategic resource allocation, fostering sustainable growth in the competitive tech sector (Ibrahim, 2024).
Scope and Limitations of the Study
This study is limited to a tech startup in Kano, Nigeria, focusing exclusively on integrated relationship marketing and its impact on customer lifetime value. It does not extend to other industries or regions.
Definitions of Terms
Integrated Relationship Marketing: A comprehensive approach that combines multiple marketing strategies to build long-term customer relationships.
Customer Lifetime Value (CLV): The total revenue expected from a customer over the entire duration of their relationship with a company.
Tech Startup: A newly established company in the technology sector that leverages innovative marketing strategies.
Related Project Materials
A Study of the Role of Films in Promoting Road Safety Awareness in Toro Local Government Area, Bauchi State
Chapter One: Introduction
AN EVALUATION OF INDEPENDENT NATIONAL ELECTORAL COMMISSION (INEC AND IT’S ROLE IN GENERAL ELECTION)
Abstract
This study evaluate the role of Independent National Electoral Commission (INEC) in general elections in Niger...
The Impact of Psychosocial Support on Cancer Patients’ Treatment Adherence in Zamfara State Hospitals
Background of the Study
Cancer treatment is often complex, requiring long-term commitment to chemothe...
The influence of parental level of education on students’ academic performance in secondary schools in Rano LGA, Kano State
Background of the Study:
Parental education significantly influences the academic performance of students by shaping the ho...
An Investigation of Penalties for Non-Compliance with Workplace Safety Standards in Bauchi State
Background of the Study
Workplace safety is a crucial aspect of occupational health, as it ensures that employees work in environments fr...
An Assessment of Digital Pragmatic Strategies in Nigerian Social Media: A Case Study of Facebook Group Chats
Background of the Study
Facebook group chats in Nigeria are vibrant digital spaces where pragmatic strategies play a pivot...
EFFECTS OF DIRECT AND DISCOVERY METHODS ON MAIN IDEA COMPREHENSION ABILITY OF SELECTED SENIOR SECONDARY SCHOOL STUDENTS IN PLATEAU STATE, NIGERIA
ABSTRACT
The present study was designed to compare the effects of the Direct Method and the Discovery Method on students’ main idea...
An investigation of performance-driven digital strategies on revenue growth: A study of a beauty brand in Abuja.
Background of the study:
Performance-driven digital strategies are increasingly being adopted by beauty brands to stimulate revenue growt...
An Examination of Stress Management Workshops on Burnout Among Teachers in Kano State
Background of the Study
Teacher burnout is a growing concern worldwide, driven by heavy workloads, admi...
EFFECT OF STUDENTS IMPROVISED INSTRUCTIONAL MATERIALS ON SENIOR SECONDARY SCHOOL STUDENTS ACHIEVEMENT IN BIOLOGY
Abstract
The study investigated the effects of students improvised instructional materials on students? achievement in Biol...
